![]() ![]() At the same time, free-to-play happened, and the mobile game gold rush was on. Recent privacy policies – including the introduction of that “ask app not to track” pop-up you will have seen again and again – have even actively harmed the mobile games business.Īs the App Store grew and grew, Apple’s small App Review team in Cupertino, California, which checks whether a game should be approved for sale or not, was overwhelmed. It takes a tasty 30% cut of almost every in-app purchase while doing next to nothing to earn that fee. It seemed to create a whole new games ecosystem by accident, and ever since has presided over it like a contemptuous landlord. ![]() So what did Apple do next? Nothing really. Apple seemed to create a whole new games ecosystem by accident, then presided over it like a contemptuous landlord All true breakthrough games for developers that had never had global hits before. And not just indie games but mainstream bangers: Spry Fox’s brilliant Triple Town, Rovio’s Angry Birds Flight Control Doodle Jump Cut the Rope Drop7 Jetpack Joyride New Star Soccer.
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